Top 5 Beauty Retail Android Apps in Australia Q4 2022

During the fourth quarter of 2022, the top 5 beauty retail apps on the Android platform in Australia showcased diverse performance trends in terms of weekly downloads and active users. Here’s a closer look at their performance:

SEPHORA - Beauty Shopping, published by SephoraDigital, experienced a notable fluctuation in weekly downloads. Starting with 1.2K downloads in early October, the app saw peaks of 1.6K in late October and 1.5K in late December. Active user numbers were relatively stable, beginning the quarter with 5.6K and ending at approximately 5.9K.

Adore Beauty | Shop Beauty Now, from Adore Beauty, showed a generally upward trend in weekly downloads, beginning at 711 and reaching 1.2K by the end of December. This app did not have active user data available for this period.

MECCA - Beauty Shopping, published by MECCA Brands, saw a modest increase in weekly downloads. The app started with 781 downloads in late September, fluctuated around 600 to 800 downloads throughout the quarter, and peaked at 1K in the final week of December. Active user data for this app was not provided.

Nykaa Fashion – Shopping App, from Nykaa.com, had a relatively low but steady download rate, maintaining around 100 downloads per week. Active users showed a slight increase from 443 in late September to 465 by the end of December.

Nykaa - Beauty Shopping App, also by Nykaa.com, maintained a steady download rate, starting at 71 and peaking at 116 in early November. The app ended the quarter with 72 downloads in the last week of December. Active user numbers increased from 767 to 878 over the same period.

For more detailed insights on the performance of these apps, visit Sensor Tower.